Birth of Rooted Positive

Francine Williams

Posted on August 31 2020

Rooted Positive was conceived during the Covid-19 pandemic quarantine. Home away from a job I didn’t love but it paid the bills. Quarantine allowed me the time to put forth my dreams, that I once allowed fear to block. I needed a “niche”. One that just wouldn’t sell but connected with me. After some thinking, I kept it simple to how I feel, who I am and what I love - My People. This thought gave birth to Rooted Positive.
As people of color, many of us were brought up feeling like we were 2nd best. Our t-shirts are designed to promote the fact that our attributes are not less than. My customers care about this and understand that we are all beautiful. As long as you know and believe it, the world will have to embrace us. 
Here at Rooted Positive we aim to encourage the world and ourselves, to see the ranges of our hair to skin tones as a positive. There is no “one size fits all” to being black. We want to celebrate and embrace the diversity of “Blackness” starting with a tee .
.

More Posts

Search our store